General Public Publications

Responsible AI and creative research

Bots, Bias, Bubbles and more

I like writing for the general public, or at least for non academic audiences, and I regularly present at various conferences and events, or am interviewed on AI related topics. Partially it comes with my industry job, but I also think that whilst research and innovation is hard to stop, researchers and technologists have a responsibility towards the wider public to let them know what the opportunities but also what the potential risks are. And it can be suprisingly hard to write a simple article on relatively complex matters - harder than producing academic papers.

Contact me if you are interested.


Bots Like You, web site, incl presentations, articles and interviews (selected items repeated below).

Also check out my YouTube playlist with some of my talks and presentations.

As well as this Spotify playlist with various talks and podcasts.

Creative works and exhibitions

Jeroen van der Most and Peter van der Putten. Letters from Nature. 2020.

Peter van der Putten and Maarten Lamers (curators). Critters, expo at Beyond Human. Nov 4-10, 2019. See also the work 'Deep Meaning' by Dan Xu, Peter van der Putten, Joost Broekens.

Student exhibitions New Media New Technology (2011-2020). Talkshow "OPEN" with projects from 2020 and selected projects 2011-2019.

Articles and blogs

Peter van der Putten. Gruselige Chatbot-Erlebnisse verhindern. IT-Zoom, Dec 14, 2021.

Peter van der Putten. So verhindern Unternehmen gruselige Chatbot-Erlebnisse. Oct 31, 2021.

Peter van der Putten. Trick or Treat: Drie manieren om chatbot-horror te voorkomen. CustomerFirst, Oct 30, 2021.

Peter van der Putten. G7 Setzen auf menschencentrierte KI. KI Note, July 7, 2021. Also appeared in Fuldaer Zeitung, MED Engineering, IT Daily, IT Matchmaker

Peter van der Putten. KI muss sich Vertrauen verdienen. IT Finanzmagazin. April 23, 2021. Also appeared in Lanline, IT Daily, IT Sicherheit, Netzpalaver, CRM Forum, Aktien Check, Stock World.

Peter van der Putten. Liebesaffäre zwischen Mensch und Maschine: Liebst du mich?, e-Commerce News Magazin, March 15, 2021. Also appeared in Cash.Online,, Marketing Börse

Peter van der Putten. Do you love me?. CustomerFirst, March 5, 2021.

Peter van der Putten. I Gotta Feeling. Reverb Channel, ACED, Oct 25, 2020.

Peter van der Putten. Are we facing an AI Winter or is our relationship with AI evolving? Open Access Government, May 11 2020.

Peter van der Putten. RobotFirst 27: Bots Zoals Wij. CustomerFirst, Feb 2020.

Peter van der Putten. Apple Card: How to Eliminate Sexism from Banking Algorithms. Finance Monthly, Nov 2019.

Peter van der Putten. When the brain meets the muscle: Over de symbiose van procesautomatisering en kunstmatige intelligentie. AGConnect, Oct 9, 2018.

Maarten H. Lamers en Peter van der Putten. Speels Onderzoek, Terugkoppeling, periodiek van de Nederlandse Vereniging voor het Onderwijs in de Natuurwetenschappen 27(1): pp 6-8, 2018

Peter van der Putten en M.H. Lamers. Bots Like You, Terugkoppeling, periodiek van de Nederlandse Vereniging voor het Onderwijs in de Natuurwetenschappen 27(1): pp 14-16, 2018.

Peter van der Putten. Teaching an old dog new tricks: Transfer learning in deep neural networks. Medium post, 2016.

Peter van der Putten. Should a Machine Make Moral Judgements? Medium post, 2016.

Rosen Bogdanov and Peter van der Putten. Hello Plant! Deepening Human Connections to Plants by Sonic Augmentation. AR[t], vol 6, May 2014,pp 42-47.

Peter van der Putten. Data Mining is Dood, Lang Leve Decisioning. Database Magazine, nr 3, May 2009

Peter van der Putten and Maarten Keijzer. Chordiant Recommendation Advisor: Adaptive and Rule Based Decisioning for Real Time Marketing. KDD 2006 Demo, Philadelphia 2006.

Peter van der Putten. Broodnodige Intelligentie voor CRM. In Database Magazine, nr 7, November 2002.

Peter van der Putten. Advertising Strategy Discovery. In J. Meij (ed). Dealing with the Data Flood: Mining Data, Text and Multimedia, pp. 247-261, STT 65, STT The Hague, 2002.

Peter van der Putten. Analytical Customer Relationship Management for Insurance Policy Prospects. In (Meij 2002), pp. 293-297.

Peter van der Putten. Matching.  In (Meij 2002), pp. 308-319.

Peter van der Putten and Marten J. den Uyl. Mining E-markets. IT Monitor 3, March 2001.

Peter van der Putten. Datamining in Bedrijf. Informatie en Informatiebeleid 17:3, November 1999.

Peter van der Putten. Vicar Video Navigator: Content Based Video Search Engines Become a Reality. Broadcast Hardware International, IBC edition, September 1999. 
[zipped postscript 762K]

Peter van der Putten. Graven naar Klantgegevens. Informatie en Informatiebeleid 17:2, June 1999.
[zipped postscript 51K]

Peter van der Putten and Joost N. Kok. Aan de slag met datamining. Praktijkgids Bedrijfsinformatiesystemen. Wolters Kluwer Ten Hagen Stam, The Hague, April 1999. 
[zipped postscript 441K]

Peter van der Putten and Adri van der Wurff. De invoering van database marketing systemen: data mining als twistpunt. CustomerBase Jaarboek '99, December 1998. 
[zipped postscript 130K]

Peter van der Putten. Hoe gaat data mining volwassen worden. CustomerBase, December 1997.

E. Wagenaar. Data Mining in Marketing Databases. In cooperation with P. van der Putten en M. den Uyl. Executive Report DMSA, October 1997. In Dutch. 
[zipped postscript 388K]


Interviews, podcasts and panels

Mark Reid. Zijn we (al) slaven van Siri en Google Home?. Mare, Dec 2, 2021.

How can synthetic data change the world? ft. Phil Bayer, Beatrice Milik, Emna Amor, and Peter van der Putten. Bold Stories Podcast. Episode 11, Nov 30, 2021.

Gerry van der List. Kunstmatige religie: een robot als geestelijke. EW, Nov 30, 2021.

Anika van de Wijngaard. Robots in de kerk, synagoge of tempel. Leidsch Dagblad, Nov 12, 2021. Also in Haarlems Dagblad, Noordhollands Dagblad, Gooi en Eemlander, Ijmuider Courant.

How much should the influence of AI matter to your organization? ft. Nia Christian, Peter van der Putten, and Randy Bean. Bold Stories Podcast, Episode 9, Nov 9, 2021.

Mathilde Jansen. Kunstmatige intelligentie geeft de natuur een stem. Nemo Kennislink, November 5, 2021

Michael Baxter. Are we using AI for good causes? Techopian, Oct 12, 2021.

Michael Baxter. We are in the puberty of AI in society says Pegasystems AI expert. Techopian video interview, July 9, 2021. Youtube link.

So paradox es auch klingen mag: Künstliche Intelligenz kann Unternehmen tatsächlich ein Stück weit menschlicher machen. Pegasystems weiß, wie das geht. Intre, June 2021

Liselot Sleyffers. Peter van der Putten (Pegasystems): ‘Beslis op klantniveau wat relevant is voor consumenten.’ Emerce, June 9, 2021.

Minter Dial. Using Empathy and Artificial Intelligence to Improve the Customer Experience, with Pegasystem’s Peter van der Putten. Minter Dialogue Podcast, June 6, 2021. Spotify, Apple Podcasts.

Sylvie Spreeuwenberg and Charlotte Bouvy. Rule based algoritmen en machine learning voor betere klantenbinding. Business Rules Platform Nederland, February 26, 2021.

Edie Stringfellow. Make Shift Happen with ED&I: Addressing AI Bias in Biotech & Healthcare. MassBio, Feb 1 2021. [abstract]

Paul Toms. How AI can humanise companies, Podcast EMEA Recruitment, January 11, 2021.

Rianne Lindhout. Van fabeltjesfuik tot sekszorgrobot: kom naar de online talkshow 'The Future of AI is Human.' Leiden University, Dec 9, 2020.

Jason Teunissen. Finding Inspiration Podcast. Dec 6, 2020.

Stephen Hampshire. Whose bias is it anyway? TLF Research. Sept 2020.

Sander Pleij. Mens 25: Peter van der Putten. Podcast Vrij Nederland. Sept 10, 2020.

Marco van der Hoeven. Laat het centrale brein van je bedrijf ethische beslissingen nemen. Executive People, July 14, 2020. Also in Dutch IT Channel.

Building Emotional Robots. Book of the Future: Talk about Tomorrow Podcast by Tom Cheesewright, June 2020.

Etisk AI tar kundnöjdhet till nya höjder. DI, Dec 2019.

Apple card biased algorithms: expert explains how to reduce bias in AI. Fintech Finance, Nov 11, 2019.

PegaWorld: Embracing the possibilities of IoT. The European, August 6, 2019.

Steve Brooks. Why is empathic explainable AI so important? Enterprise Times, July 17, 2019.

Nathan Le Gohlisse. IA douée d'empathie : quels projets chez Pegasystems? Siecle Digital, June 2019.

Thomas van Zijl. Panel on responsible AI. Business News Radio (BNR), BNR Zakendoen. Starts at 1:11:25 (Dutch). April, 2019.

Interview by Jona Bootsma for Leiden+ on Media Technnology, Bots Like You and Brave New World. Nov 2018.

Frits de Jong. Wat willen we met AI. iBestuur, October 2, 2018 (interview).

Interview on Let's Talk Business, New Business Radio on Responsible AI in Customer Engagement. April 19, 2018.

Dark Matters: Ontdek je donkere plekje. Video interview, June 3 2017

Peter van der Putten over Robots. Interview on Sleutelstad radio. March 8, 2017.

Peter van der Putten over de expositie Futures Open Lab Expo. Interview on Sleutelstad radio. June 1, 2016.

Arjan Haring. Kunstmatige intelligentie om klantwaarde te balanceren met customer experience. Marketingfacts, Dec 2013.

De Tweede Golf. Automatiseringsgids, September 2, 1999.

Talks and talk summaries

Peter van der Putten. Religious Bots. Brave New World, Nov 8, 2021.

Peter van der Putten. Trust me, I am an AI. Presentation at the SAILS Summer Conference on Law and AI, June 25,2021.

Andy Lewis and Peter van der Putten. What Marketers Can Learn from Airport Security: The Need for Contextual, Real-time Customer Engagement. PegaWORLD Inspire, May 4 2021.

Jeroen van der Most and Peter van der Putten. Short Q&A on the use of AI to create art. See also the listing for our work Letters from Nature on the Artificia website.

Peter van der Putten and Jeroen van der Most. Responsible AI: a webinar session about sustainable & climate AI. Dec 10, 2020.

Peter van der Putten and Jeroen van der Most. The (In)Justice Of AI Conference, November 2020, TU Delft, The Netherlands

Mavi Irmak Karademirler. Recap: FEMINIST MACHINES. A lecture evening on art, AI, data sets & bias. March 5, 2020

Else Laura Rademaker. Feminist machines, biased datasets & AI. DEN, 2020.

Peter van der Putten. Responsible AI and the Future of Customer Journeys. Capgemini Week of Innovation Networks, Utrecht, September 25, 2018 (YouTube recording).

Frits de Jong. AI gaat over de kwaliteit van data. iBestuur, September 26, 2018. Report on 'Computer Says No' round table.

Peter van der Putten. Responsible AI and the Future of Customer Engagement. Pega Customer Engagement Summit, Amsterdam, April 2018.

Peter van der Putten. Responsible AI and the Future of Customer Engagement. Pega Customer Engagement Summit, Zurich, March 2018.

Peter van der Putten. Artificial Intelligence: Sweet Dreams or Nightmares. Current Trends in Digitalization: What is Pharma Learning from Other Industries. Healthcare Businesswomen's Association. Zug, May 30, 2017.

Peter van der Putten. Centaurs Like You. Presentation at ABN AMRO Innovation Friday. March 24, 2017.

Article contributions, short quotes and others

Uche Ewelukwa Ofodile. Businesses and the EU’s Proposed ‘Artificial Intelligence Act’: Major Points of Controversy. Jurist, Dec 17, 2021.

Ricarda Müller. Über den menschlichen Verstand hinaus. IT-Zoom, Dec 15, 2021.

Tara DeZao. Global organizations team up to discuss and support AI regulations., Dec 9, 2021.

Lisanne Bos. Leiden researchers work on exhibition about growth addiction. Leiden University. Oct 27, 2021.

Lisanne Bos. We willen meer, sneller en beter, maar wat zijn de consequenties? Leiden University. Oct 27, 2021.

Oliver Pickup. Will the new national strategy make the UK an AI superpower?. Raconteur, Oct 26, 2021.

Gary Flood. ‘Global Britain’s’ latest twist: a ten-year plan to make the UK an “AI superpower”. Rocking Robots, Sept 27, 2021.

Jacob Paul. Brexit Britain publishes 10 year plan to rival China and US in race to become 'superpower'. Express, Sept 24, 2021.

Neil Hodge. Getting smart about artificial intelligence. Risk Management, September 1, 2021.

David Howell. Accelerating AI: Managing the Machines., August 4, 2021

Natalie Bannerman. AI and the issue of diversity. Capacity Magazine, June 30, 2021.

Philip Britt. Tips for Battling Bias in AI-Based Personalization. destinationCRM, June 1, 2021.

Michael Baxter. Twitter saliency algorithm biased against black women. Techopian, May 27, 2021.

Oliver Pickup. Hyperautomation will revolutionise work – but what exactly is it? Raconteur, May 19, 2021.

Jo Best. AIs are getting smarter, fast. That's creating tricky questions that we can't answer. ZDNet, May 17, 2021.

Oliver Pickup. Trust is a must: why business leaders should embrace explainable AI. Raconteur, May 6, 2021.

Mita Chaturvedi, Europe & The Dream For Ethical AI.Analytics India. May 4, 2021.

Neil Hudge. What you need to know about proposed EU rules for trustworthy AI. April 29, 2021.

Angus Loten. Les dirigeants de la tech accueillent de manière mitigée la réglementation européenne sur l’intelligence artificielle. l'Opinion. April 22, 2021.

Angus Loten. Corporate Tech Leaders Are Mixed on EU Artificial Intelligence Bill. Wall Street Journal, April 21, 2021.

Eric Johansson. MEPs demand AI mass surveillance ban after draft rules leaked online. Verdict. April 16, 2021.

David Paul. New EU Rules to Limit AI Uses with GDPR-like Fines. Digit, April 15, 2021.

So macht KI Unternehmen menschlicher. IT April 13, 2021. Also appeared in Netpalaver, CRM Forum, Aktien Check, Stock World

Leila Hawkins. IBM Watson Health was always going to struggle. Healthcare Global, Feb 24, 2021.

Bennie Mols. De ultieme troost van de slimme machine. VPRO Gids, nr 51, December 2020.

Tom Fish. Artificial Intelligence: Expert warns of ‘potential disaster’ of AI bias. Express (website Daily and Sunday Express). September 20, 2020.

Oliver Pickup. Grounding sci-fi ambitions in reality. Raconteur. April 28, 2020.

Angitha Menon. EU Regulations to Control AI Usage with GDPR-like Fines. The Silicon Trend. April 20, 2021.

Aaron Hurst. The pros and cons of AI and ML in DevOps. Information Age. April 17, 2020.

Parmy Olson. My girlfriend is a chat bot. The Wall Street Journal. April 10, 2020.

AI: what is it good for? Digital Bulletin, issue 13, page 27-29, Feb 2020.

Justin Pearse. Google's Meena and the opportunity of chatbots for brands. New Digital Age, Feb 2020.

Artificial Intelligence: Are we heading towards an AI winter? Top Business Tech. Jan 24, 2020.

Will robots change business for the better? (visual). The Telegraph, 2019.

David Howell. Building your Business's AI Future., Sept 25, 2019

Luke Christou. When machines create: Should AI be recognised as an inventor? Verdict, August 2, 2019.

Benoit Herr. Pega et l'IA. ERP Infos. July 2, 2019.

Davey Winder. What if machines could teach themselves? Raconteur, May 2019.

Rachel O'Donoghue. Robots to be part of religious rituals and to mourn dead as AI based faiths grow. Daily Star, Feb 2019.

Verwarring bij de consument rondom AI. Computable Belgium, Apr 20, 2017.