Popular Publications

Data mining and creative research

Writing and speaking for non academics

I like writing for the general public, or at least for non academic audiences, and I regurlary present at various conferences and events. Partially it comes with my industry job, but I also think that whilst research and innovation is hard to stop, researchers and technologists have a responsibility towards the wider public to let them know what the opportunities but also what the potential risks are. And it can be suprisingly hard to write a simple article on relatively complex matters - harder than producing some academic papers.

Contact me if you are interested.

Popular publications

Rosen Bogdanov and Peter van der Putten. Hello Plant! Deepening Human Connections to Plants by Sonic Augmentation. AR[t], vol 6, May 2014,pp 42-47.

Peter van der Putten. Data Mining is Dood, Lang Leve Decisioning. Database Magazine, nr 3, May 2009

Peter van der Putten and Maarten Keijzer. Chordiant Recommendation Advisor: Adaptive and Rule Based Decisioning for Real Time Marketing. KDD 2006 Demo, Philadelphia 2006.

Peter van der Putten. Broodnodige Intelligentie voor CRM. In Database Magazine, nr 7, November 2002.

Peter van der Putten. Advertising Strategy Discovery. In J. Meij (ed). Dealing with the Data Flood: Mining Data, Text and Multimedia, pp. 247-261, STT 65, STT The Hague, 2002.

Peter van der Putten. Analytical Customer Relationship Management for Insurance Policy Prospects. In (Meij 2002), pp. 293-297.

Peter van der Putten. Matching.  In (Meij 2002), pp. 308-319.

Peter van der Putten and Marten J. den Uyl. Mining E-markets. IT Monitor 3, March 2001.

Peter van der Putten. Datamining in Bedrijf. Informatie en Informatiebeleid 17:3, November 1999.

Peter van der Putten. Vicar Video Navigator: Content Based Video Search Engines Become a Reality. Broadcast Hardware International, IBC edition, September 1999. 
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Peter van der Putten. Graven naar Klantgegevens. Informatie en Informatiebeleid 17:2, June 1999.
[zipped postscript 51K]

Peter van der Putten and Joost N. Kok. Aan de slag met datamining. Praktijkgids Bedrijfsinformatiesystemen. Wolters Kluwer Ten Hagen Stam, The Hague, April 1999. 
[zipped postscript 441K]

Peter van der Putten and Adri van der Wurff. De invoering van database marketing systemen: data mining als twistpunt. CustomerBase Jaarboek '99, December 1998. 
[zipped postscript 130K]

Peter van der Putten. Hoe gaat data mining volwassen worden. CustomerBase, December 1997.

E. Wagenaar. Data Mining in Marketing Databases. In cooperation with P. van der Putten en M. den Uyl. Executive Report DMSA,  October 1997. In Dutch. 
[zipped postscript 388K]